Celebrating 30 years of business! 

We’re over the moon excited about our 30th year in business. Swimrite Pools & Spas started from “a garage across the street” from Bob and Jamie’s first home and 30 years later has grown to a successful family business with two locations, one in Chippewa Falls and the other in Eau Claire, WI. Read more about our story here



Experience the Swimrite Difference

Swimrite brings you the latest in backyard essentials balanced with the craft of personal customer care. Since 1989, we have been serving the Chippewa Valley and surrounding areas with quality products and service. Swimrite offers a full line of elite leisure products, including hot tubs, pools, patio furniture, saunas, billiards, grills, shuffle boards, game room tables, and accessories. All of our products pass one simple test: if we wouldn’t put it in our backyard, we won’t put it in yours.

Personalized Service

At Swimrite, you will be cared for by our own employees, not subcontractors. We have in-house team members for each part of our service department. Our friendly, qualified staff can build your pool, repair your pumps, teach you how to use your new spa, help you keep your water clear, or provide your summer pool-maintenance. No matter what the job, we are happy to help!

The Swimrite Promise

The Swimrite Promise is simple: we guarantee that your experience with us will be informative and enjoyable. We pride ourselves on delivering unparalleled customer service, before and after the sale. And we believe in the value of our word when we give it to our customers.