The holidays are here! Yes.. we also think it’s crazy. You may be surprised by this, as it is not pool season, but we love this time of year. Why you may ask?

 We love playing Santa’s elves as we deliver everyone’s gifts. We love the joy that naturally comes along with this season. We love helping our customers prepare for holiday parties and guests. We love the treats, but we especially love the gifts that are given… the gifts that keep on giving. 

We pride ourselves on offering quality products that truly are fun for the entire family. Beyond that, our products are unique in the way that they bring families together. 

Our products are quality, but they also create quality time, togetherness, laughter, love, and everything that we believe the holidays stand for. So.. if you’re looking for the perfect present this holiday season that allows everyone that you love to be present, we have the perfect gift ideas for you. 

Pay attention to our social media or stop by our store throughout the next few weeks for some gift ideas (and holiday cheer)!

The numbers are in! We’re so proud to announce that the 8th Annual Chippewa Valley Ribfest Competition raised $15,837 for Feed My People Food Bank. The annual event was held last Saturday, May 11th at Swimrite Pools & Spas. 

We have plenty of people to thank for this amazing event! We could never do something this cool on our own. ;) Special thanks to our volunteers who helped run the all-day event, our sponsors who donated, the grilling contestants who compete with happy spirits, the judges who are probably still full from all of the ribs and everyone who gathered together to make a difference in the Chippewa Valley.

There’s truth in the saying, “Alone we can do so little; together we can do so much!” We cannot thank everyone enough for making this such a success! We’re always blown away by the outcome of this annual event. 

It is our 30^thyear in business.  Thirty years of all the things people say… literally blood, sweat and tears. There is simply no way around the fact that building a business is hard work (it’s actually harder).

Thirty years ago, Bob and I were on fire to establish a business in the pool and spa industry that was based on integrity and quality.  Some may have called us young and dumb, but we were young and the other “d” word… determined. Our best days (then and now) were when a customer would share their excitement about a purchase from us. We used the success of offering the best products and joy of our customers as our fuel. We are in the business of fun and families. Who wouldn’t want to be a part of that?!

Throughout the last thirty years, we’ve built a business and raised a family. Our success over the years has stemmed from the way our business and our family meshed so well together. We raised three amazing kids who have witnessed the blood, sweat and tears. Dinner time almost always consisted of work-talk, but together we embraced the challenges, learned along the way and celebrated every business win. They were a part of our team and each learned through experience, whether they liked it or not! They were emptying garbage cans, running to job sites, dropping products at customer’s houses after hours and listening to their Dad troubleshoot a spa on the phone after he had just finally arrived home from the store. 

Sometimes I tease that Swimrite raised our kids. Swimrite’s customer service skills taught our kids that you treat everyone equally and always go the extra mile for people who support you. Swimrite’s job sites taught our kids passion, determination and excitement as their dad literally lived there until our customer’s backyard was complete. Swimrite’s staff taught our kids day-to-day activities since they were knee high and became family along the way. Swimrite’s store became a second home as they spent sick days with a pillow and blanket on the office floor and Sundays hanging out as we prepared for the week ahead. No doubt, they knew what hard work looked like.

We were allowed freedoms and privileges, but ultimately it was known that we had nobody to fall back on. The best gift we have given them through this business is the truth bomb that so many people miss. If you want it, go get it. And when you do get it, you need to keep doing what was required to get there. Every day.

It is our 30^th year in business! Thirty years! To our fellow business owners, surround yourself with positive people, caring family, gifted coworkers and generous alliances. Equally appreciate the person who delivers your mail and the person who signs the big contract. As a family, we’ve been blessed to build a business in the Chippewa Valley surrounded by amazing people who we get to work with every day. Thank you to everyone who has ever supported us, it’s never gone unnoticed, but most importantly, cheers to another 30 years!

– Jamie 

Swimrite Co-Owner

The Best Mother’s Day Yet 

Pat and Nicole Reeve got a new Marquis Spa last spring and we were honored to be a part of it! Pat and Nicole have their own TV show on the Outdoor Channel called Driven With Pat and Nicole where they capture some of the most pristine shots in the deer hunting world. As the midwesterners we are, to say we were stoked to work with them is an understatement! 

If you haven’t seen it yet, take a look at their experience in the video below! Ty helped them through the process of choosing the perfect spa for them and their family and our delivery crew including Brad and Kevin got them all set up! Today and everyday Pat, Nicole, and their kiddos enjoy their Marquis Spa. Check out their page for updates!  

As Seen on WQOW…

7th annual ‘Ribfest’ continues to grill for a good cause in Eau Claire

On Saturday, people in Eau Claire had the chance to fill up on brats, bacon wrapped chicken and, of course, delicious barbeque ribs.

The 7th annual Chippewa Valley Ribfest, hosted by Swimrite, was full of grilling enthusiasts and local meat-eaters. What started out as a simple rib competition, has evolved into an event that’s fun for the whole family, with live music, taste-testing and fundraising for Feed My People Food Bank. 

“Our main goal for the event is to break the $10,000 barrier, which we got awfully close last year. Just shy by about $500,” said Ty Schoettl, salesman for Swim Rite.

More than 300 pounds of chicken and 200 racks of ribs were grilled up for this year’s fest. Thirty grill masters participated in the grilling competition. And like in the past, News 18 was a proud sponsor of the event.